The 2017 Lincoln MKZ may be a glimpse into a future direction of all of the brand’s products, but it’s also an indication that there are many hearts and minds yet to win over—as well as a cohesive place in the market for the brand to claim as its own.
The look of the current MKZ, which was introduced for 2013, is even more distant from that past. Massive wings and Weber-grade grilles have been put out for tag sale. This MKZ has a subtler take on luxury, more along the lines of Lexus and Volvo than Cadillac. Lincoln heritage, instead, has been reduced to the handsomely scaled-down grille and to the font used in the badges.